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client need:
Promote a new Tradeweb program to a trader audience.
Solution:
Analyze audience profile to determine creative approach that resonates. End-result was a racing-themed email and subject line that tied to product value: speed.
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Citi eNewsletter
client need:
Provide a quarterly electronic newsletter for Citi’s public sector commercial card clients at the U.S. General Services Administration (GSA).
Solution:
Develop an online newsletter featuring original interviews, best practices, news, technology tips and FAQs for GSA SmartPay® 2 card program administrators.
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NYSE market access center: email campaign
client need:
Develop an e-mail campaign to announce the launch of the NYSE Market Access Center.
Solution:
Create a series of timed e-mails, each with a different message, to energize the launch and increase user activity.
