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Scholastic On The Record Integrated Marketing Program
client need:
Develop a brand and visual strategy to communicate the competitive advantage of Scholastic On the Record, a reading literacy program for middle-school students.
Solution:
Creative development process that started with mood boards to visualize brand elements and production workflow to rollout brand strategy to a range of components from collateral and direct mail to conference walls and website. View the On The Record website.
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Tradeweb ASAP List Trading Integrated Marketing Program
client need:
Develop a creative strategy that will be applied to a comprehensive integrated marketing program for ASAP Tradeweb's list trading service.
Solution:
Through a dynamic process of research, analysis of target audience and creative mood boards, develop an energetic identity that conveys the speed of Tradeweb’s list trading service. Read more about the benefits of developing mood boards.
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client need:
Increase the use of bank products by existing customers.
Solution:
Create a multi-dimensional program with targeted messaging using tent cards, buckslips and direct mail to reach customers at home.
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client need:
Increase the use of bank products by existing customers.
Solution:
Create a multi-dimensional program with targeted messaging using tent cards, buckslips and direct mail to reach customers at home.
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client need:
Differentiate MasterCard’s new payment solution from the competition and explain its advantages.
Solution:
Promote MasterCard’s new solution for large-ticket purchases with a bold creative strategy that excites interest.
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Astoria Federal New Branch Opening Campaign
client need:
Announce a new branch opening to a local community.
Solution:
Develop a creative marketing campaign with headlines consisting of Hello Port Washington, we're your new neighbor and Find out why people are happier here and applied to advertising, marketing and branch merchandising.
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Astoria Federal New Household Acquisition Direct Mail
client need:
Acquire new customers via new checking accounts.
Solution:
Develop a strategic marketing campaign connecting benefits of a checking account and the banking relationship to a $125 offer. Original photography was shot by Frank Veronsky and art was directed by Adventure House.
Read about the experience here. -
Citi QuikRemit Direct Mail
client need:
Communicate the value of an innovative payment remittance product.
Solution:
Develop creative strategy and effective messaging that connect product benefits and value to customer needs and packaged with a premium picture frame.
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NYSE eGovDirect Direct Mail
client need:
Communicate the value of an NYSE compliance tool to listed companies.
Solution:
Create a product demo housed within a creative direct mail package.
