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client need:
Develop a campaign that re-positions Citi Commercial Cards for a product re-launch and shows Citi cards providing solutions for real-world needs.
Solution:
Create a campaign driven by needs-based themes for each type of card, with headlines and images that express confidence in Citi’s global ability to meet every business need.
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client need:
Develop a campaign that re-positions Citi Commercial Cards for a product re-launch and shows Citi cards providing solutions for real-world needs.
Solution:
Create a campaign driven by needs-based themes for each type of card, with headlines and images that express confidence in Citi’s global ability to meet every business need.
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Royal Bank of Canada Prime Services Advertising
client need:
Develop an ad that spotlights best-in-class support for hedge funds.
Solution:
Through a series of brainstorm sessions and creative studies, select a strategy that graphically depicts total support of needs.
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GE Capital Solutions Advertising
client need:
Creatively depict a theme of Unique needs call for unique solutions in a national advertising campaign.
Solution:
Develop a visualization of unique solutions by creating scenes of unique objects designed to accomplish unique tasks.
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Astoria Federal Rate Advertising
client need:
Develop a rate ad for a local New York bank.
Solution:
Create a structured process that begins with the evaluation of the competitive landscape, followed by the development of branded, streamlined content and concluded by creative development within new brand guidelines developed by Adventure House.
